The City of Albuquerque’s Department of Arts & Culture partnered with Esparza Advertising to bring Authentically Albuquerque to life—a campaign celebrating the city’s vibrant creative community. Esparza brought in photographer Campbell Bishop to capture the essence of local artists in an iconic photoshoot, launching the campaign with striking visuals and compelling storytelling.

This case study, written by Bishop, dives into the creative process, the challenges of the shoot, and the incredible results that showcase Albuquerque’s artistic talent. Read the full feature!